With smart phones and a few guidelines
TSS (The Short Story)
- Framing – in Landscape mode
If Interview – Rule of thirds.
If Presentation (Like the news) Subject in middle, eyes on top rule of thirds horizontal line
Use some space around the subject top, right, bottom, left and back and front.
- Stability – not handheld
- Lighting – subject faces the light, shoot near a window
[ Subject <- Camera (between light and subject, but not blocking light) <- Light]
Do not shoot into the light
- Audio – get close
- Set / Sound – quiet
- Make a test video
Be yourself. Your knowledge and enthusiasm make the video interesting.
Be aware of your sound quality. Speak loudly and clearly. Enunciate every word and use variety in your pitch and inflections.
Use clear, concise sentences.
Use videos to enhance, rather than repeat, material about your topic that is already in a brochure or web pages.
Practice a couple of times.
Put some pizazz in your presentation — this is no time to be shy — you’re a pro gangdammit.
Show Some Enthusiasm! Channel your inner movie star!
Get to know your equipment! Press all the buttons. My Nexus 5x video camera screen has 3 icons on the right and a menu on the left. Far right is the setting for flash, on or off. Next to that is the setting for lighting, auto and 4 other types of lighting, Cloudy, Sunny, Fluorescent and Tungsten, and next to that the selector for what type of grid (see rule of thirds below). After you start up either your photo or video camera, tap the screen, this sets your exposure level for the shot (autofocus). Depending on your version of Android, you may get a slide control that lets you manually change the exposure level.
Where is the microphone for the rear camera?
On my Nexus 5x its is the tiny hole in between the USB port and the Aux ports at the bottom of the device. I get better audio when I take my phone out of its case.
Your smartphone camera is an amazing device. A child can make a make a pretty good video. With a little practice, so can you. I am an android smartphone user. These tips are mostly not iPhone or Android specific. This link https://wistia.com/library/shooting-video-with-an-iphone talks about using exposure lock and not using digital zoom, other than that, it has the same tips as in this article.
Sunny Lenarduzzi has some short, to the point videos
How to Make Videos with your Phone
How to Get Comfortable on Camera
MAKE SOME VIDEOS. Use these tips and find out what works for you!
More Tips and Tricks
Chose a good location. Determine if the background is appropriate to your topic.
An office background is fine; however, make sure there is no movement or distracting items. You want the focus on the subject. You do not want something in the background drawing the viewer’s attention.
Record in a quiet place and use the best quality microphone available.
If you’re not using a mic, get as close to the subject as possible.
If you shoot outside, or inside in a public area, a microphone is critical.
Close all windows and doors. Turn off any fans, heaters or other noises in the room.
Try and have a nice natural light shine on your subject.
The subjects should face the light (the window, etc.)!
Shoot a test video.
View it to determine if there is wind or any other noise. Do a soundcheck! Check for reflections and shadows, glare, etc. If your test video is too dark, try using a lamp off to the to side, and shining down on subject
The Rule of Thirds and The Golden Ratio
What are those Grid Lines on your camera’s viewfinder? When shooting a single speaker, it is fine to frame your subject in the center, with the eyes along the top line of the rule of thirds grid. For other landscape scenes, take a look at the next 3 links.
If multiple people are making videos, make sure they all shoot in landscape!
The video format standard to use, or save as, or convert to is Container mp4, Video Codec H.264. Youtube will convert a lot of formats when you upload to a decent streaming format.
SmartPhone Tripod Adapter
Amazon and Best Buy are pricey, try Walmart and Ebay.
A couple of really easy do- it-yourself tripods can be found here: https://www.youtube.com/watch?v=TTtJovKtujo My favorite:
Older microphones use the TRS plug standard. It has 2 rings. Mikes that plugin to your phone use the 3 ring TRRS standard. On android, you need to use Open Camera to select the microphone as the audio input. Let me google “microphone for iPhone” for you http://lmgtfy.com/?q=microphone+for+iPhone.
Example Winsock for Shooting Outdoors
One of the real pains in shooting outdoors is wind noise. A winsock aka dead cat (let me google that for you http://lmgtfy.com/?q=dead+cat+wind+sock ) really cuts down and this problem.
https://youtu.be/E9Qo7dGtiMU Trim it with scissors, and color it black , it does the trick
Example Video with Tips on Making Types of Promotional Videos
https://youtu.be/bzJUuamNTNY I have included this link as an example of how to present in a video. Notice the gentlemen’s style. Relaxed, yet enthusiastic.
More on Lighting
https://www.youtube.com/watch?v=kwrGLPi6qb4Inexpensive LED Lights.
A nice LED light for $25 LED that you can mount on a tripod.
https://www.youtube.com/watch?v=XoS86EOkojI nice tip on white balance.
You need an opening credits and closing credits, Sprinkle in some slides.
I use NCH Videopad. Learn how to trim clips, add transitions and add music. Overlay text to make important points.
Use Some Public Domain Music
Use Youtube or another suitable streaming video platform to host your video.
Container mp4, Video Codec H.264.
Learn about your Smartphone’s Video Assistant Capabilities.
I use an Android Nexus 5x with Google Project Fi. I go to https://photos.google.com. I click on assitant, and I can create animations, collages and a number of other cool things. The capabilities on my phone are even more amazing. I can create a movie using up to 50 pictures.
Making a video can get out of control, hopefully, this this will help put things in perspective:
The Millennial Marriage Proposal : https://www.youtube.com/watch?v=wTIpt65Ns24
Taking it to the next step, the Upgrade
In Boston, you can rent really nice equipment to make videos.
http://www.robbmontgomery.com/p/gear.html More gear.
Boston Film and Video Production
Android users may find it a little more difficult to get more detailed information about their devices. There are many more manufacturers for Android devices. Luckily, you do not need much more than what’s here to make a good video.