Creating a Watchable Video

With smart phones and a few guidelines

TSS (The Short Story)

  • Framing – in Landscape mode
    If Interview – Rule of thirds.
    If Presentation (Like the news) Subject in middle, eyes on top rule of thirds horizontal line
    Use some space around the subject top, right, bottom, left and back and front.
  • Stability – not handheld
  • Lighting – subject faces the light, shoot near a window
    [ Subject   <- Camera (between light and subject, but not blocking light)  <- Light]
    Do not shoot into the light
  • Audio – get close
  • Set / Sound – quiet
  • Make a test video

Presenters

Be yourself. Your knowledge and enthusiasm make the video interesting.
Be aware of your sound quality. Speak loudly and clearly.  Enunciate every word and use variety in your pitch and inflections.
Use clear, concise sentences.
Use videos to enhance, rather than repeat, material about your topic that is already in a brochure or web pages.
Practice a couple of times.
Put some pizazz in your presentation — this is no time to be shy — you’re a pro gangdammit.
Show Some Enthusiasm!  Channel your inner movie star!
KISS
http://www.westwindcos.com/22-tips-on-what-to-wear-for-a-tv-interview/

Camera Operators

Get to know your equipment!   Press all the buttons. My Nexus 5x  video camera screen has 3 icons on the right and a menu on the left.  Far right is the setting for  flash, on or off.  Next to that is the setting for lighting, auto and 4 other types of lighting, Cloudy, Sunny, Fluorescent and Tungsten, and next to that the selector for what type of grid (see rule of thirds below). After you start up either your photo or video camera, tap the screen, this sets your focus and exposure level for the shot (autofocus). Depending on your version of Android, you may get a slide control that lets you manually change the exposure level.

Where is the microphone for the rear camera?
On my Nexus 5x its is the tiny hole in between the USB port and the Aux ports at the bottom of the device. I get better audio when I take my phone out of its case.

MicNexus5x

Your smartphone camera is an amazing device.  A child can make a make a pretty good video.  With a little practice, so can you.  I am an android smartphone user.  These tips are mostly not iPhone or Android specific. This link https://wistia.com/library/shooting-video-with-an-iphone talks about using exposure lock and not using digital zoom, other than that, it has the same tips as in this article.

Sunny Lenarduzzi has some short, to the point videos

How to Make Videos with your Phone
https://youtu.be/j685NaMDVYE

How to Get Comfortable on Camera
https://youtu.be/ymyVwx4xNNQ


MAKE SOME VIDEOS.  Use these tips and find out what works for you!

More Tips and Tricks

Chose a good location. Determine if the background is appropriate to your topic.
An office background is fine; however,  make sure there is no movement or distracting items.  You want the focus on the subject. You do not want something in the background drawing the viewer’s attention.

Record in a quiet place and use the best quality microphone available.
If you’re not using a mic, get as close to the subject as possible.
If you shoot outside, or inside in a public area, a microphone is critical.
Close all windows and doors. Turn off any fans, heaters or other noises in the room.

Try and have a nice natural light shine on your subject.
The subjects should face the light (the window, etc.)!

Shoot a test video.

View it to determine if there is wind or any other noise. Do a soundcheck! Check for reflections and shadows, glare, etc.  If your test video is too dark, try using a lamp off to the to side, and shining down on subject

The Rule of Thirds and The Golden Ratio

What are those Grid Lines on your camera’s viewfinder?  When shooting a single speaker, it is fine to frame your subject in the center, with the eyes along the top line of the rule of thirds grid.  For other landscape scenes, take a look at the next 3 links.

https://en.wikipedia.org/wiki/Rule_of_thirds
Rule of third examples
The golden ratio examples

File Formats

If multiple people are making videos, make sure they all shoot in landscape!
The video format standard to use, or save as, or convert to is Container mp4,  Video Codec H.264. Youtube will convert a lot of formats when you upload to a decent streaming format.

Video Stability

Use a tripod or some kind of fixed stand.

SmartPhone Tripod Adapter

https://www.youtube.com/watch?v=Czbj4i59u4U
http://www.gearbest.com/mount-holder/pp_24409.html $1.62
Amazon and Best Buy are pricey, try Walmart and Ebay.

Homemade Tripods

A couple of really easy do- it-yourself tripods can be found here:  https://www.youtube.com/watch?v=TTtJovKtujo My favorite:

sipandstand

Does the camera have to move? Let me google smartphone dolly for you.

Example Mic

https://www.amazon.com/Rode-VideoMic-Directional-Microphone-Phones/dp/B018KIJGU8/ref=cm_sw_em_r_d_dp_dc_O.iHzb9XKME7N_lm

Older microphones use the TRS plug standard. It has 2 rings. Mikes that plugin to your phone use the 3 ring TRRS standard. On android, you need to use Open Camera to select the microphone as the audio input.  Let me google “microphone for iPhone” for you http://lmgtfy.com/?q=microphone+for+iPhone.

Example Winsock for Shooting Outdoors

https://www.amazon.com/dp/B01M2VP8T5/ref=pd_luc_rh_sbs_03_03_t_img_lh?_encoding=UTF8&psc=1

One of the real pains in shooting outdoors is wind noise.  A winsock aka dead cat (let me google that for you http://lmgtfy.com/?q=dead+cat+wind+sock ) really cuts down and this problem.

Homemade Winsocks

spongewinsockhttps://youtu.be/E9Qo7dGtiMU Trim it with scissors, and color it black , it does the trick
https://www.youtube.com/watch?v=Am3bxXGe72A&feature=youtu.be

Example Video with Tips on Making Types of Promotional Videos

https://youtu.be/bzJUuamNTNY I have included this link as an example of how to present in a video.  Notice the gentlemen’s style. Relaxed, yet enthusiastic.

More on Lighting

https://www.youtube.com/watch?v=kwrGLPi6qb4Inexpensive LED Lights.
A nice LED light for $25 LED that you can mount on a tripod.
https://www.slideshare.net/shanovitz/lighting-in-film
https://www.youtube.com/watch?v=XoS86EOkojI  nice tip on white balance.

Video Editing

You need an opening credits and closing credits,  Sprinkle in some slides.
I use NCH Videopad.  Learn how to trim clips, add transitions and add music.  Overlay text to make important points.

Use Some Public Domain Music

http://nocopyrightsounds.co.uk/
https://www.youtube.com/audiolibrary/music
https://commons.wikimedia.org/wiki/Category:Audio_files_of_music
http://freemusicarchive.org/curator/video

Video Hosting

Use Youtube or another suitable streaming video platform to host your video.
https://support.google.com/youtube/answer/1722171?hl=en
Container mp4,  Video Codec H.264.

Learn about your Smartphone’s Video Assistant Capabilities.

I use an Android Nexus 5x with Google Project Fi.  I go to https://photos.google.com. I click on assitant, and I can create animations, collages and a number of other cool things. The capabilities on my phone are even more amazing.  I can create a movie using up to 50 pictures.

Making a video can get out of control, hopefully, this this will help put things in perspective:

The Millennial Marriage Proposal : https://www.youtube.com/watch?v=wTIpt65Ns24

Taking it to the next step, the Upgrade

https://www.podcastgarage.org/field-kit-rentals-faq
In Boston, you can rent really nice equipment to make videos.

http://www.robbmontgomery.com/p/gear.html More gear.

My Youtube Account  SCEH Youtube page

Other Resources

https://video.stackexchange.com/

https://vimeo.com/blog/category/video-school

https://blog.bufferapp.com/facebook-video

Meetups https://www.meetup.com
Boston Film and Video Production

https://www.videomaker.com

Android users may find it a little more difficult to get more detailed information about their devices. There are many more manufacturers for Android devices. Luckily, you do not need much more than what’s here to make a good video.

There is way, way, way more to photography and video than these tips.   Take for instance this very short tip on Depth Of Field:

The first rule for understanding aperture and depth of field is very simple: the larger the aperture, the shallower your depth of field will be, meaning a smaller portion of your image will be in focus. The smaller the aperture, the deeper your depth of field will be, resulting in more of your image being in focus. Now here’s the tricky part: aperture size is denoted by a number, and the smaller the number, the larger the aperture. Setting your aperture setting to f2.8 will yield shallower depth of field than setting it to f11. Another way to think of it is that a smaller number means less depth of field.

A more comprehensive tutorial on the subject http://photography.bastardsbook.com/toc/ has, not all kinds of light are equal, Overexposure, underexposure, iso shutter speed, etc.

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